Where to Begin?
The definition of SEO or Search Engine Optimization is “the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.”

What does this mean?
In basic terms it means getting highly targeted free traffic to your website on a daily basis. Such as Real Estate SEO if you want to truly standout in the real estate game your website needs to rank and be among the top players in the game to truly make money!

Why should I?
Search Engine optimization is the best investment you’ll ever make. Once your site is ranked for your select Real Estate SEO keywords such as…. “Buy a Home” or “Buying a Home” immediately you will begin to see jumps in both the amount of traffic and of course SALES. Without direct traffic from the search engines your website is just one of the millions of other’s looking to complete with these highly competitive keywords.

How do we begin?
Link Popularity in the Real Estate SEO Game is the only way to push your way up the rankings. Spider-drive search engines (Google, Yahoo, and Bing) use robots to crawl the internet by traveling through links from page to page. A websites “Link score” or number of backlinks greatly determines a websites position within the search results. Google and yahoo alike assume the more links a website has the more credibility of the site itself is proven.

Page Content is also very important in terms of SEO. Search engine spiders can only spider through text. They instantly read and evaluate your site to determine what the site is about and which keywords or phrases match with your page content. With this, many people believe Page optimization is one of the most important steps in getting your website to rank it’s the only way to deliver the results you need day after day, and RealEstateMarketingSupport can help you along every step.

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Immersing Experiences with Interactive Floor Plans

The era of the smartphones and web applications has made everything we do as a society more interactive and more immersing. People expect to have great experiences delivered to them virtually, often precluding a real-world purchase or investment. One great tool in real estate marketing is the interactive floor plan. In their search for real estate properties, clients are turning increasingly to the Internet to save them valuable time and money. They desire an experience that lets them not just see but experience locations from virtual perspective. If a client is using the Internet for his or her virtual search, having an interactive floor plan on your site could make the difference between a client choosing to use your services or those of a competitor.

We pair our floor plan drafting services with a user-friendly approach that allows you to easily add interactive floor plans to your site. Average floor plan drafting will simply show a map of the floor plan of the house, showing the different rooms in the house in relation to each other. They show how bedrooms connect to hallways, and where doors are placed on different walls. These two-dimensional experiences, often in black and white, are nondescript and do not stand out much to buyers. Using interactive floor plan drafting, when your prospective buyer hovers their mouse over a room in the layout, they are shown the room in real world detail, using a slide show, pictures, or even a virtual tour of the room itself. This creates an immersing, interactive experience for the buyer, allowing them to be virtually inside and walk the room without having to travel. They start to envision how their furniture and decor would fit in with the house. They can begin to make this house their future home. This increases your chance of a site visitor calling to schedule a physical appointment to see the home in person.

This product is low cost but high in quality and yields great results. Studies indicate that presentations with higher levels of detail can make the difference. Our crisp, interactive and immersing presentation of your property will easily make you stand out from your competitors.

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We at Real Estate Marketing Support are geared towards making the marketing of your business a much easier task. We know how difficult it can be to market a business and to get people’s attention. When every detail is important you do not want to have to be alone in the task of creating your graphic designs and having a web page that is suitable to your company’s needs. After all, who is going to buy real estate from you if your website and advertising is not up to scratch. That is why we are so crucial and why we are so successful at what we do. As part of our services, we offer custom business facebook brand page creations for your company. This is a great way to get business as you will be advertising on Facebook to family, friends and complete strangers who have never even heard of your brand name before.

When ads are placed on Facebook, people’s preferences and online searches are often taken into account. This way, Facebook knows who is interested in what type of ad and so when someone is interested in real estate then real estate ads will appear on the sides of their Facebook page. This means there is a high probability that they will check out the page if it appears enticing and useful to them. This way, you will have a custom business facebook brand page that will appear for people to click on. This will lead them to your website and your designs so that they can contact you if they want to do business.

This is the best way to advertise online. It is even better than search engine advertising because people spend more time on Facebook than they do on search engines. If you have a custom business facebook brand page then chances are people are going to notice your website. If the website is done by us, it will be just as good and this is going to lead them to call or email you and it will lead to you getting as much business as possible.

Make the right choice and trust us at Real Estate Marketing Support with your marketing needs. We will advertise your business in a unique and special way that is proven and has been successful in many instances. Using Facebook and social networking is just one vital part of that plan.

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Modern marketing is changing at light speed. As fast as technology is making strides, so are the industries that use it. Marketing takes advantage of every tool in the box to get your message out and reinforce it to your customers. However, this exchange is not a one-way discourse. It should be a two-way conversation.

Even though modern marketing plans use the best of technology, many of the methods are focused on an old idea: making personal connections. These days many people live in a way that keeps them isolated from others. We telecommute or spend the workday in walled in a cubicle. In the evening we order our movies online instead of going to a theater. We don’t call each other but choose to send a text instead. Our lives are thoroughly integrated with technology. However, we are sometimes lacking in personal relationships.

That lack extends into our relationships with products and services we use and the companies who provide them. Once we might have had a relationship with a salesman or representative whom we knew by name; we now use an automated phone system or an online form. Brand loyalty no longer holds the importance it once did. This has a pronounced effect on businesses, especially small or service-oriented businesses.

Creating a personal connection with a customer or client is an important part of your marketing plan. There are a number of ways that you can make that individual contact with your customer. Some are old school classics and some use contemporary technology.

Classic
• Personal calls. You don’t need to spend the entire day on the phone but the occasional personal call or even voice mail may mean the world to your client. Calling to check on a complaint will make him feel how much you value his opinion.
• Hand written notes. A hand written note says the same thing. A personal thank you or congratulations note is a rare thing these days but it takes very little time to write and mail.
• Show up. This sounds very elementary but if you make an appointment or a meeting, be there and be there on time. Don’t send an assistant and don’t call at the last minute to cancel or reschedule. Being prompt and attentive with personal appointments builds trust.

Contemporary
• Social media. Connecting with social media sites like Facebook and Twitter are the modern equivalent of chatting at the local diner. You have the chance to engage with your customers and hear back from them, both of which are valuable exchanges.
• Personalized emails. It may not be a personal as a hand written note, but a personalized email message delivers the content each client needs. There are companies and software programs that will tailor your messages to each client.
• Blogging. Writing a blog gives the customer a chance to hear you “speak” in your own words. You can write in your own words and with your own tone. Your customer gets to know a little more about you. If you allow comments, you may get to embark upon an interesting, ongoing discussion.

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Part of your customer communication toolbox is the email newsletter. It’s a great way to keep your customers up to date about your business and give them valuable content. It’s especially important in an industry like real estate where the inventory is changing so drastically and frequently. An email newsletter is an excellent method for reaching your customers with up-to-the-minute content.

Professional Assistance
Writing a noteworthy email newsletter requires a bit of effort. The assistance of a professional communications designer is very helpful. A professional can create a template that emphasizes your brand and looks sharp. You should be able to easily fill in pertinent data or change out photos and calendar events with a well-designed template. A good designer will help you create the look and feel you need for your business and brand.

Gaining Readership
If you want to send an email newsletter, you will need to first gain an audience. It’s not always easy to get a potential client to give up their email address. We all get enough spam in our inboxes to be a little wary of yet another intrusion. However, there are ways to gain the trust and interest and thus the address of your potential customers.
• Offer information of value in exchange. Give those who sign up for your newsletter and ebook on how to stage their home for sale or house hunting strategies as a “thank you” for signing up for your newsletter.
• Keep it simple. You will gain the customer’s trust with a simple sign up. Don’t ask for more information than you need or they might think you are asking too much.
• Let them set the frequency. If you bombard with daily letters, you will lose more than you can gain. Let the client choose how frequently they receive you newsletters based on the information they want.

Content
The content of your newsletter should be fresh and current. Don’t repeat articles or calendars. Decide how often you need to transmit your newsletters based on your industry and the needs of your customers. If no one has chosen your daily newsletter option but the monthly one has tons of subscribers, then you should have a good idea of how often you need to write it. You may also need professional help in this area. Not everyone is a good writer by nature. You might be better off hiring this out and focusing your attentions on your business.

Marketing your business with an email newsletter can help you build your business and reinforce your brand identity. Talk to a communications professional about how to get started using this effective tool.

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If you’re in business, you’re looking to make customers. It may seem like using a social media outlet like Facebook to make “friends” isn’t going to accomplish much in the way of commerce. However, marketing is changing and some of the most effective methods of reaching your potential customers lie in the realm of social media. These methods can get your name in front of clients and keep you involved with them on a regular basis. You get daily opportunities to present yourself and your message to your customers. If you want to make each of these encounters a positive experience, your professional Facebook page should make a great impression.

If you have had a personal Facebook page, you likely just entered your data and photo into the standard frame. Many people don’t even realize there are other options. You can have a custom page designed will function much more effectively for a business site.

Establishing Presence
Some of the biggest names in business have custom Facebook pages. If the brand is a household name, you can bet that they have a sharp social media presence. You customers and clients will be looking for you online. You should first make sure that they can find you easily. Secondly, you should be certain that what they find represents your business in the best possible way. A custom page can help make that great first impression all businesses desire.

Tabs and Apps
At the top of your company’s Facebook page is a ribbon of tabs. On a typical page, you’ll see one for the wall, one for photos and perhaps some various apps. On a custom designed page, you can also have tabs included for additional content. You might choose a plug in for viewing a YouTube video about your products or services like a featured home for sale. You could choose an app for Flickr so you can show photos of your featured products. You can also include one called a static FMBL app. This one is essentially a blank page that you can fill with nearly anything you and your developer can create. It’s an excellent place for custom graphics and links.

Branding
Facebook can be used to expand and reinforce your brand. You can utilize this powerful resource to impact your brand awareness. A custom page can display your logo and other branding markers in a much more effective way than on a standard page. It can also reinforce your branding through custom contact with your fans. You can offer the fans of your page exclusive content or special offers to engage them in your brand marketing.

There are many other reasons to have your page customized. If you are going to establish your business on Facebook or any other social media site, take control of the way you are presented with a custom site.

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What does your online presence look like? If your website isn’t generating leads or if your sales pipeline is drying up you may need to ask yourself this question. Your clients and customers are looking for you online and you should make sure what they find is just as engaging, interesting and active as you are in person. Are you clinging to an outdated, static website that doesn’t represent you as a business or a person?

Some sites treat the internet like one very large and complicated phone book. They plaster up an ad with some text and phone numbers. Perhaps they might include their corporate head shot and some logos or professional affiliations. By now, they should know better than this. Clinging to an old site is like holding on to old clothes. It just makes you look bad.

An updated, multifunctional site should be bringing traffic to your door whether you are a realtor or a retailer. If it isn’t, the site is not doing its job. You need to fire it.

Get some opinions.
Ask a few of your most valued customers what they think of your site. You can also enlist the aid of friends or family members with forthright personalities. Get them to use the site as if they were visiting for the first time and have them tell you what is wrong and right. This should give you at least a small idea of what your customers will want.

Check out the competition.
Take a look at a few of your competitor’s sites and see what they are doing. You should have an understanding of what is considered “industry standard” for your particular business. If you aren’t keeping up then you are probably losing potential clients and leads without even knowing it.

Hire a professional.
Rebuilding a site takes a fair bit of knowledge and expertise. If you aren’t a programmer, it may be beyond your abilities even with good templates and software. Consult a professional who has experience building sites for others in your industry.

Get a registration.
This point is where many small business owners get stopped in their tracks. They are somehow very hesitant to ask for information online that they wouldn’t think twice about getting on the phone. When someone calls your office, you ask for their name. You probably try to get a number to call them back if they request more information, too. You might even get their address to mail that information to them. So why is it so hard to ask for the same thing online? Having your customers register online give you the contact information you need to convert that site click-by visit into a real lead. Don’t be afraid to ask.

If you don’t look so good online, it’s well past time to update your site. Get some help and get it up to date.

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In website-speak, RSS typically stands for “really simple syndication”. It’s a family of formats that sites use to publish content (or “feed” it) as it is updated to interested readers. A reader signs up to receive the RSS feeds and regular updates arrive via email in a standardized format. It can be used as a link building strategy and as a method of drawing visitors back to your site.

There are at least two ways of using RSS feed to your site’s advantage. One is to syndicate your own content. The other is to link to another site’s content. Both work well to build links and each has its own perks and cautions.

Syndicate Yourself
The first method is to use RSS technology syndicate your own content. There are software systems that you can learn and use to write and publish your own content. However, unless you are adept at code you will likely have your website professional create a simple tool for you to use instead. Having an expert do this will probably get you to your first feed a lot faster and more efficiently.

If you plan on syndicating you content, be sure you have something to say on a regular basis. Most people who sign up for feed want and expect regular content updates, whether it is on a daily, weekly or monthly basis. If you don’t keep up with your updates, you may lose your audience.

Your content also needs to be strong in order to keep your audience. You readers will expect you to give them something of value on each update. It can be informative or entertaining but it must be engaging. If your writing skills are not strong or you cannot commit to regular updates, this method may not win you the audience you want. However, it you can churn out a regular feed that readers value, your site traffic can rise dramatically.

Insert an RSS Feed
Another method of using RSS on your site is to place someone else’s feed on your site. Again, you website professional can build the tools you need to make this happen. It can be an interesting addition for your site visitors.

When adding an RSS feed to your site, be cautious. You will not have any control over what content is pushed out to your visitors so make sure it is from a trusted site without any offensive or controversial material. You will also want to make it relevant to your readers. Something like an RSS feed of current mortgage information would be a good choice for a real estate agent. Local events and weather updates also make for interesting site updates that you can incorporate into your site.

Resist the urge to clutter your site with feeds and maintain the best placement for your own content. Take a look at the ways RSS can be used to increase your site’s traffic.

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Still Worth the Money?

Paying per click was once about the only way to be sure your site would be noted on the search engine results page. However, a lot more is now understood about how natural results occur. An entire science has been built around the optimization of search engine results. With a multitude of techniques to get your site ranking at or near the top of the natural results, is paying for each click still a viable means of advertising your site?

Pay per click is still one, if not the, most targeted and effective means of getting the attention of your potential client or customer. Yes, we are much more savvy about the appearance of paid ads these days. Yes, we tend to “trust” the natural results a little more than the ads. However, the laser focus that a good PPC campaign offers is hard to beat even with a top natural result.

Using this strategy takes some finesse. It doesn’t work for every site or every type of business. When deciding whether or not to use PPC, consider what your website does. Sales conversions are notoriously low for PPC advertising, bringing in only about 3% at best. So if you are looking to sell goods with each paid click, this may not be the best use of your advertising dollar. SEO techniques might serve your needs better.

However, a business based on service or information can benefit more from PPC advertising. When a potential client does a search for the keywords you have chosen, he is looking for information. He may even be looking for your business by name. With a natural result, he may see your site first or he may not. When you utilize PPC, he will definitely see your official site at the top of his list.

Some industries can manage quite well on a 1%-3% conversion rate. If you are a real estate agent, gaining a luxury home buyer as a client will be well worth the few dollars you spent on his gaining his mouse click. In this case the expenditure is minimal compared to the gain. However, a home-based business selling $10 hand crafted earrings may have to pay more than their product is worth to compete for popular key words and phrases.

If you do choose to use PPC as an advertising vehicle, be sure to really drill down and find the best possible key words and phrases for your site. You will have to pay for each one and some can be quite competitive so make sure the ones you pick will really work on your site.

PPC may not work for everyone, but when it does work it works very well. Do a little research on similar businesses and their success rates to see how you might fare paying per click.

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Building Bridges: Link Building Strategies

Creating a site with a high natural search engine ranking takes work. It will not happen overnight and it will not occur on its own. No matter how well you site has been designed or how much effort you put into updating it, it will not land at the top of the results page without a solid link building strategy.

Links are connections within a website and from one site to another. The more of these online bridges that you build, the better you site is rated on search engine results. (The links should of course make sense and be appropriate for your business in order to really get the engine crawler buzzing.) Bridge building online can be nearly as much hard work as it is on land, but it is always worth the effort. Here are four link building strategies you can employ to help improve your site’s rankings.

Internal Links
Internal links are bridges from one part of your site to another. While external links are better for rankings, internal links are more controllable and can be accomplished almost immediately. They pose no risk to your site since you have already approved the content as part of the site. You can link from your blog to your ebook or to a longer article. Reference your FAQ’s page when posting a topic. These links help crawlers find your content easily.

Blog Comments
This option will take a bit more time on your part. Most blogs have a place where you can enter your own site address when you comment on their posts. If you choose reputable sites with good content that relate to your site, this can be an effective way to interlink your site with others. However, you have no control over the discussion or the content on that site so be careful where you choose to comment and always watch your words.

You can also allow comments to be posted on your blog. Many bloggers find this to be a great way to encourage conversation and participation. However, it can also leave you open to spammers and tasteless comments. Most companies screen comments before allowing them to appear on the page.

Social Media Networking
Social media is growing as a link building possibility. More and more search engines are taking it into account and the impact will only get more powerful over time. The initial tweet or Facebook post may not generate a link but the subsequent re-postings and discussions may generate many. Keep an eye on this strategy as it continues to grow.

Link Baits
Link baiting may sound a little strange or even unethical, but it is nothing of the sort. It is simply generating incoming links by offering engaging or interesting content. The content is something your audience will want to share with others. It could be an article, a photo, a video or any other item on your site designed to get readers to pass it on to other sites and people. Good link bait isn’t easy to create and you may need an expert to assist you with this technique.

Make the effort this year to build bridges on your site. The work you put into link building will be evident in your rankings.

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The first step in creating a website isn’t hiring a designer or finding a programmer. It’s choosing the name of the domain. This should be your “point A”, the first thing on your check list. Your domain name can be the cornerstone of your site or it can become a major stumbling block.

What is a Domain?
A domain is a family of related websites. This family can be as small as one site or it can hold hundreds of sites. Each site shares part of the address that is shown in the browser’s address bar. Your domain may hold www.agents.mycompany.com, www.service.mycompany.com and www.information.mycompany.com. For a business like a real estate agency, each agent could have his own personal site with a domain or the agency can have one site that includes all its agents.

The Importance of a Name
There is much in a name. A name is an integral part of your branding and your image. This is what your clients and customers will think of when they think of you. Your domain name should reflect what you do and who you are as a company. For example, a cute or fun domain name might work well for a children’s boutique. However, you will find few luxury real estate agents with a silly domain name. This is part of your company’s public face so make sure it is consistent with the rest of your brand and image.

The Same Name
It seems obvious, but when you choose your domain name you should be consistent between the domain name, site name and business name if at all possible. You don’t want to lose a customer because he knows you as The Charles Tucker Advantage Agency and your domain name is www.aachucktuck.com. Don’t let your clients wonder about where to find you online.

Occasionally, a domain name will already be registered to another company. There are cases where another company with the same name has beaten you to the punch. Your domain provider may have a few methods for researching who owns the name. If you are committed to it, you may want to make them an offer for the name. Keep in mind, it may cost you considerable more than acquiring an unused name.

Read it Out Loud
This is another seemingly obvious point, but be sure to read the name out loud and look at in print before you lock in your choice. An unfortunate set of initials can sink a site. Watch for letters within the name that may form other, unintended words. These will invariably be the ones that jump out when a client looks at the address.

Keep it Simple
A short and easy to recall name is best. Lengthy names or those with unusual punctuation or numerals may be difficult for your customer to remember. Make it a name that will stick with him.

Naming your domain can be the inspiration for you entire web presence. Make sure you do it right the first time. Re-branding a mistake can be costly in any number of ways.

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When you’ve seen enough, call us at 1-877-403-4900 and see how we can help you from making the same mistake!

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How-tos for Instructional Videos

Instructional videos get tons of hits on sites like YouTube. It’s an easy way to get the basics of how to do something with a visual delivery. It works particularly well when the subject is not too complicated and is visual in nature. Here are some “how-tos” on creating your own how-to video.

Good Planning
The key to any presentation is planning every step. Think through all of your steps and instructions and how you would like to present them. Watch similar videos to get inspiration and ideas. You will also see bad versions so take note of what doesn’t work as well as what does.

Good Video
The most frustrating thing when watching a video is having the screen jump and wobble or go in and out of focus. Videos that are too dark or painfully bright are also tough to watch. Take some time to practice with your camera and know how it operates. Use a tripod to create a stable base for the camera. Enlist a friend as a camera operator if you need to move during your instructional.

Good Presentation
Your presentation should be practiced but still natural. Speak as if you were talking in front of a group of people. Speak clearly, don’t use too much jargon and never use inappropriate words. Be prepared to do a few takes on each step. You may find that you become more comfortable with process after a repetition or two. Practice makes perfect after all.

You should look “right” for the part you are playing. Wear appropriate clothing for the presentation. If you are showing how to stage a room, stilettos and a skirt won’t be appropriate unless the wearer is only narrating. See that you are well groomed but don’t overdo it. High definition cameras don’t need the harsh lights that once made pancake makeup necessary for shooting.

Good Content
The content of your video should be something your intended viewer needs. For instance, if you are making a video about how to stage a room, as mentioned before, give tips that a home seller can use. Gear your video towards sellers and offer sound advice for those viewers. Think about who will be watching your video and what he or she will want to know.

Good Editing
Nearly every video camera comes with at least a basic editing program. Learn about your software, go through the tutorials and learn how to improve your raw footage. Editing can make your footage look more professional but it can also ruin a good thing. Don’t fall prey to the fancy gadgets and effects, most are unnecessary and may even be distracting.

Creating a good video can help drive traffic to your site. Make sure you include a link so that interested viewers can get even more information from your website. You’ll soon be getting hits and seeing better search engine placement and traffic.

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Online Video Tip
Online videos can be big business. On-line videos are not all chimps and skateboard accidents. They can help improve your visibility, show off a product or service in ways words can’t and can even improve your SEO rankings. You can post them on your own site or upload them to viewing sites like YouTube or Google Video. Learning how to market with video is worth the time and equipment investment.

Equipment
These days, video equipment is affordable and easy to operate. You don’t need huge movie production-quality cameras and lighting effects. A simple hand-help camera can do the trick quite well in the right hands. Many video cameras are designed for posting videos online and give you all the bells and whistles without a huge cash investment.

Software
Most of these cameras also come equipped with their own video editing software as well. One popular brand of small hand-held camera, on the market for under $200, has simple templates and a one-button way to send your video to Facebook, Twitter or MySpace. Take advantage of the tools available to you and make sure you use them to embed your website URL within the video to draw additional traffic to your site.

Titles
Titles get attention on videos as well as print mediums. The title also gives the viewer an idea of what the content will be and gives the search engine those all-important SEO keywords. Like wrapping on a gift, it gives a little hint of what’s to come if you open the package. Make it catchy and interesting.

Content
The content should be valuable to the viewer and short enough to hold his attention. Three to four minutes is considered a pretty long clip. “How-to” videos, product demonstrations and tours are popular categories which can work for many different types of businesses. You can’ give a “tour” of a product, a service, an office or even a home for sale.

Quality
Quality video is important. Few people will sit still for a video with bad audio, jumpy cuts or blurry images. Shoot a lot of video from different angles so you have plenty to choose from once you start editing.

Posting
Video can be uploaded to site like YouTube but it can also be highlighted on your own site as well. Posting you video on viewing site can help drive traffic to your own site. You can also include it on your Facebook and Twitter page to move viewers to your site, too. Use video as a tool for building your brand.

There are plenty of ways to use video to support your marketing campaigns. Be sure to include your keywords in tags and titles and descriptions to make the most of your SEO opportunities. Get that camera out and start shooting.

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When it comes to modern marketing, there is a certain entertainment factor that you must take into account. You don’t want to become a clown, but the simple truth is that today’s consumer doesn’t want to be “sold” anymore. A hard-sell approach won’t work well no matter if you are selling homes, cars or lipsticks.

There was a time a generation or two ago when salesmen were trusted sources of information. If you wanted to know the features and benefits of say, a car, you went to the local dealership and talked to a salesman. He would give you the details that would not otherwise be available to you. He would advise you on what choice would be best for you and in most cases he would truly help you make the best decision.

Unfortunately, this ideal was ruined by self-centered people simply looking to bilk customers out of their money and make a quick profit. The so-called “hard sell” technique was born to pressure buyers into products that turn a profit, whether the choice is good for the buyer or not.

Today’s buyer is very savvy about products and about sales techniques. The availability of information on-line makes it easy for consumers to get the details they need. They will know if a salesperson is stretching the truth or pushing them in the wrong direction. They have probably taken classes like active listening seminars for their own jobs and know many of the techniques that salesmen use to close a deal.

With all of this knowledge, your buyer can become a tough sell. He doesn’t want to be “sold” or guided into a decision. Think about how you want to be treated when you go to buy a product. Do you want to deal with a pushy, aggressive, abrasive salesperson? Neither does your customer. He wants to make his own choices and feel that he is in charge of the process. He will, however, want to be entertained — at least a little bit!

Our culture is inundated with entertainment options, on the big screen, the small one and on-line. Most buyers are accustomed to being entertained nearly all the time. Take advantage of this factor and use it to market your business.

Social media networking is a great way to utilize the entertainment factor for marketing. It lets you get involved with your customer in a nonthreatening, fun way. Blogging is another way to entertain and inform you clients. Videos, photographs and other visual elements on your website allow you to give your customer a little razzle-dazzle along with your sales presentation.

You’ll catch more flies with honey than with vinegar. In the same way, you’ll get more customers with a little entertainment than you will with a lot of pushing. Think about ways you can integrate the entertainment factor into your marketing plan.

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